What You Should Know About Pay Per Call Advertising

Pay per call advertising is a form of TV advertising in which a company pays for each phone call generated from the commercial. This form of advertising is based on a performance model and an agreed-upon cost per call. It is a cost-effective way to reach a target audience. However, there are some things you should know before you start your campaign.


Pay Per Call advertising has numerous benefits. First of all, call prospects are more likely to buy your product than click-through prospects. This is because the prospects who call you are already interested in your product. Another benefit of using pay per call is that you can target your advertising to potential customers at the end of the sales funnel who are ready to purchase. Second, a call is much easier to track and verify than a click.

Cost-effective pay per call advertising is an effective way to target the right audience. It has high conversion rates and provides extraordinary ROI. It’s also performance-based, meaning you only pay when certain pre-determined metrics are met. In addition, pay per call advertising is highly analytical and trackable.

Easy to track

Pay Per Call advertising has many benefits and can be tracked easily. It uses unique source tracking numbers that are created just for your business. This helps you to see which keywords and landing pages are leading to calls. This type of advertising allows you to target your ads to your ideal customer. In addition, you can attribute the number to your affiliate or advertising partner.

Tracking calls can be done for both online and offline campaigns. It integrates with Google Analytics and allows you to get granular data on your marketing efforts. Business owners need data so they can make informed decisions.

Easy to implement

Pay per call advertising is an effective marketing strategy that allows you to buy qualified phone leads from a particular audience. Such leads have a high chance of converting to sales. By leveraging this method, you can drive hundreds of leads with a single ad. Pay per call companies can help you set up a successful advertising campaign with ease.

To implement pay per call advertising, you need to first decide which niche you’d like to target. Once you’ve determined your target market, you need to select a pay per call provider. Once you’ve selected a provider, you’ll need to tell them a bit about your business and the type of call you’re hoping to make. You’ll also want to provide specific campaign details, such as your target audience. Some pay per call providers will also require approval of your ad copy. Other details you’ll need to provide include your campaign restrictions, negative keyword lists, and a custom IVR menu.

Targeting options

If you run a business and you want to increase sales, you may want to try targeting your potential customers with pay per call advertising. This type of advertising can be more cost-effective than other methods of advertising. You can save up to 51% by using this method of advertising. Moreover, 75% of the calls generated through pay per call advertising last for more than 30 seconds.

Using pay per call advertising requires a little bit of research and creativity. First, you need to decide on your target audience. You can narrow down your audience by demographic and geolocation, as well as the type of offer you want to promote. Moreover, you have to choose the source of traffic. Typically, pay per call advertising is done through ad networks, such as Propel Media and RTX Platform. These providers will provide you with a number of targeting options, such as ad copy approval. In addition, you will need to set up domains and hosting.